What is Learning Analytics?

  • 30 June 2020
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So, what is learning analytics anyway? The short answer is that learning analytics is the measurement, collection, analysis, and reporting of data about learners, the contexts of how they learn, and whether your end-user is adopting the use of whatever the new process is. The data collected is used for understanding and optimizing learning and the environments in which it occurs. Ever heard of data mining? Learning analytics is a related field… at the most basic level, it is searching for patterns in the data you’ve collected.

Why does Learning Analytics matter?

Learning analytics can potentially transform the way we measure impact and outcomes in different learning environments. This enables providers to develop new ways of achieving excellence in teaching.

Another way to look at learning analytics is that it collects ‘tracks’  that learners leave behind and then uses those tracks to improve their learning experience.

Why the interest in Learning Analytics?

The current interest in learning analytics reflects wider interests in ‘Big Data.” Big data has been described as an umbrella term for any collection of data sets so large and complex that it becomes a ‘blob’ of information that is difficult to process using traditional data-processing applications.

ClickLearn’s Dashboard is a nice little ‘data lake’ that you can view real-time data of the end-users of your learning portal. If your business is keen to see if their newly implemented application has been well received, this feature will help you do some data mining quickly.

ClickLearn’s Dashboard Analytics

Who are the Key Beneficiaries?

The group most interested in data mining are Business stakeholders. Their interest lies primarily in determining if their end-users are adopting the new application so they can see a correlation between the money spent on the application and whether it has made their tasks quicker and easier to complete.

Sales & Marketing benefit by being able to measure the efficiency and effectiveness of the materials created to generate sales of their product.

Functional teams such as business analysts, and eLearning/technical trainers. Having a dashboard is a helpful feature that includes a heat map to show where the end-users are located globally, as well as one that shows the most popular books being accessed on the learning portal shelf. If your business has global reach, using a feature such as ClickLearn’s Replay function to create work instructions localized in the native language of the end user is a tremendous asset in embracing user adoption.

Managers of end-users. ClickLearn’s Test Me videos are the best way to capture data patterns for end-users who take a test. You don’t need to create any surveys and your end users don’t need to spend any time giving feedback. The results of their test are captured as a SCORM-compliant package so if your business has an existing LMS (learning management system), this can be uploaded into your system where reports can be produced for managers to review to confirm user adoption.   

The end-users of the product receive the highest benefit, as their responses to the materials will help program developers, business analysts, and training specialists better prepare the learning materials for easier adoption of the new processes. ClickLearn provides seven different learning materials that encompass all learning styles that every end-user needs: written instructions, audio, tactile mouse and keyboard interaction with videos and a live assistant to take the end-user step by step through their work processes so that they have relevant training from day one using the new application & adopting new processes.

Capturing Your Learning Analytics

If you’re ready to get started with learning analytics to determine the success of your projects and determine user adoption, here are a few quick steps for using the ClickLearn’s Content Cloud:

  • Access the Dashboard from the Navigation menu in the ClickLearn Cloud Content Portal. View at-a-glance, in real time the items that your end users are accessing from the learning portal created by your project team.
  • Request an ODataFeed spreadsheet (.csv format) from the Customer Care team to receive the raw data from the Test Me videos that your end-users have completed.
  • Either upload the spreadsheet into your LMS for your tech analysts to parse and create a report or use any parsing freeware tool available (search on Google or Bing for Parsing Tool) to interpret the data yourself (if you do not have an LMS). 

Now you are ready to become a data analyst and capture all the learning patterns so you can present them to your key beneficiaries!

Call to Action!

Let us know if you need further assistance with getting started on your first data lake dunk. Once you have completed the capture and review of your data, you will want to put it into a slide deck for viewing by your key stakeholders. There are many different formats and a lot of free templates within the PowerPoint application itself. Or you may want to do some chart wizardry with Excel. Attached is a free Ultimate Spreadsheet Chart courtesy of You Exec.  Either way, find one that suits your business style, plug your dataset in, and be the hit at your next business meeting…. You GOT this!!   

Learning Analytics Word Cloud


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