I’ve been using Click Learn to streamline and automate content creation for software training and documentation, and it’s been a game-changer for our internal adoption and end-user training. What’s been equally important for us is how we share and amplify that content beyond internal teams, not just as documentation, but as a part of a broader educational and engagement strategy.
We recently partnered with a b2b content marketing agency to help us craft educational materials and case studies around the output we generate in Click Learn, such as interactive videos, step-by-step guides, and multi-format manuals. What I’ve noticed is:
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Our audience engagement increased when we repurposed Click Learn content into well-structured articles and tutorials, rather than just internal help files.
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The reusable formats of Click Learn content are perfect for publishing as blog posts, newsletters, and knowledge base articles after some refinement with the agency.
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Bringing in outside expertise helped us think about HOW users consume the information, not just what information we have.
I’m curious to hear from others here, have you ever collaborated with external content partners to maximise the reach or impact of your Click Learn materials? How do you structure your content so it’s both instructional and engaging for different audiences?
Would love to swap ideas!