User adoption metrics

  • 6 September 2021
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User adoption metrics
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Why measure user adoption?

To make sure you get the deepest understanding of the state of user adoption before, during or after your project, and to allow you to make decisions to further improve user adoption, it is important to measure it. To enable setting goals and adapting activities and content, you must be able to track your progress.

 

User adoption metrics

There are a number of different indirect and direct metrics and KPIs which can serve as indicators for your current user adoption status. 

 

User adoption rate %

(new engaged users / total applicable user population)*100

Important direct metric showing how big a percentage of your user population has adopted the new platform. 

 

Feature adoption rate %

(new users of a feature / total applicable user population)*100

This metric is useful to see the adoption rate of new feature, which could be anything such as new module, new process or other. 

 

Time-to-first key action

This metric helps you define how fast users are adopting the new platform. A key action could for example be their first completion of a new process, or first engagement with the platform.

 

First key action rate %

(users who performed first key action / total applicable user population)*100

Another view on key actions defined earlier.

 

Number of daily/weekly/monthly active users

This is more of a general metric that lets you understand the number of active users you have for a time period. This can help you determine how many users that adopted your product you have at the moment. 

 

Percentage of daily/weekly/monthly active users

(daily/weekly/monthly active users / total applicable user population)*100

This metric is useful to drive your adoption and user engagement levels up.

 

Average usage frequency

How often within a period of time are your users using the new feature or platform?

 

Average time spent using platform/feature

How much time does your users spend using the new feature or platform?

 

NPS - Net promoter score

Net promoter score (NPS) is a widely used market research metric that typically takes the form of a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague, on a score from 0-10.

 

User service/support requests

Use this metric to measure whether users are struggling with the new platform, which would most definitely indicate challenges with user adoption as well.


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